Congratulations on publishing your voice store. After your store goes live, follow these steps to launch it successfully, and announce it to your customers.
Enable the skill on your Alexa device
In the console, open your skill page by clicking the link on the bottom left, which says: "Alexa, open <your brand>". Once your skill page opens, make sure you're logged in to Amazon.com with your private Amazon account that you've used to login to Alexa. Click "Try it now" to enable your skill on your device.
Make a test purchase
Talk to your voice store and follow the instructions to make a test purchase of one of your products.
Review your skill
Go back to your skill page and click on its star rating to see the reviews. You're going to be the first one to review your skill. Click "Write a review" and make sure you're logged in with the same account you used to make a purchase. Write your review and choose a rating, and hit submit.
Share a link to your skill with your team and friends
Share the instructions to enable and review your skill with your teammates and friends. Ask them to post reviews. The more reviews and active users a skill has, the higher it's indexed in the Alexa voice search engine. This makes it more likely that when someone asks for your skill organically, Alexa will suggest your skill first.
Announce it to your customers
When your skill has 3 or more reviews, continue to read how to announce it to your customers.