This guide will help you when creating copy and creative assets to promote your Alexa store. Use this guide whenever you are planning your email campaigns, social posts, landing pages, or any other asset for your marketing activities.
All of the assets mentioned below are easily downloadable from your Voicefront console. To access them, go to Marketing, and choose one of the activities or click Add Activity to create a new one.
Highlight your voice command
When a customer wants to shop on your store, they need to say your voice command. Make sure to highlight your voice command accurately, and don't hesitate to include it more than once. To do that, you can use the co-branded speech bubble:
You can also create your own branded CTA:
Link to your skill page
Get a link to your skill from your flow's share page. Use this link on all of your CTAs and buttons. When clicking the link, a customer is redirected to your skill page on Alexa. They can then start a conversation with your store by clicking a button.
Include an Alexa badge
Alexa-branded badges help communicate the relationship between Alexa and your store. Amazon encourages merchants to make use of badges to drive consistency and brand recognition. Badges can be integrated into product packaging, online placements, and marketing collateral.
To read more about how to use the Alexa brad in your creative refer to the Alexa brand guidelines.